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E-COMMERCE ESSENTIALS
9780133544985
Pearson
14
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
This textbook can only be purchased through a student booklist. Please visit My Booklist to get started.